Also commonly referred to as search engine optimization, SEO is the process of maximizing the total number of visitors to your business’ website by taking steps to guarantee that it ranks highly on engines like Google for particular keywords. Businesses accomplish this in a wide range of ways, from making sure that they’re publishing high quality, keyword-rich content on a regular basis to tying together other efforts like social media marketing.
To put it simply, the importance of SEO on your brand’s long-term success is something that literally cannot be overstated. In fact, making SEO a priority is a decision that brings with it a wide range of different benefits that are far too critical to ignore.
The Power of SEO: Breaking Things Down
The biggest benefit of SEO is also, for many businesses, among the most important. By making sure that your brand’s website ranks highly in results pages for relevant searches on engines like Google, you’re not just increasing your overall volume of traffic – you’re increasing the amount of qualified traffic, too.
This means that as opposed to someone coming across a link to your website randomly, they’re finding it during a critical part in their own customer journey. They’re already on the lookout for products and services like yours and, likely, they’re closer to making a purchase than most people will be. If they’re able to find your website easily and confirm that you have what they’re looking for, they’re therefore more likely to convert in a far easier way than they would through other methods. Another benefit of a strong SEO marketing takes the form of your ability to raise brand awareness – something that will allow your business to naturally grow and evolve over time. This is relevant for small and medium-sized businesses, as it enables them to branch out into new markets in a way that doesn’t just make the most of the audience they already have – it allows them to expand that audience in a meaningful way moving forward.
Finally, another critical benefit of SEO is that it’s far more effective than other types of techniques you may be exploring. Yes, paid ads will generate results – but they’re not the only opportunity you should rely on. According to one recent study, a massive 71.33% of all searches result in a click for the first organic result on the first page. This means that most people will ignore the paid ads entirely and will instead view the “traditional” results in the order that they appear. If your site ranks number one for your desired keyword or market, that means that they’re coming straight to your virtual doorstep as soon as possible. If you’re interested in learning more information about the major benefits that the right SEO approach can bring to the table, or if you just have any related questions that you’re eager to find out the answers to, please don’t hesitate to contact an Atlanta SEO Company.